About Us

Simone

I started my career in PA roles working across a range of media organisations.  I worked as Gallery Manager for Original Prints which was the first UK based company to sell Art Deco and Victorian prints and original art work door-to-door to businesses and private residential homes throughout Central London.

I then moved to work with a small film and video production company producing commercials and other entertainment content for video distribution.

I moved to Channel 4 TV in 1982 (just before it launched in November that year). Working in a variety of roles including Picture Editor and Presentation Planning Manager I moved into Programme Planning before leaving in 1998 to set up SDA Recruitment.  SDA has retained its core mission to specialise exclusively in the areas of broadcast media and content delivery that I myself understand and have some experience of through independent production and 16 years working with Channel 4.  

Ayhan

I've been working with Simone at SDA since 2000.  My responsibilities are the marketing, administration and finance sides of the business.

Before that I was a Director of a successful print management company for 16 years.

Going back into the mists of time I graduated with an HND in Business Studies at South Bank Polytechnic - which is of course now The University of the South Bank.

I'm not going back any further otherwise people reading this will think I'm 100 years old!